Alex Massie reports the results of a survey of the British public regarding their opinion of the Big Society. To summarise:
- Most people don’t know what it is…
- …nevertheless, most people think it is a good idea…
- …but most people think it won’t work.
So, there are a large number of people sufficiently compos mentis to answer a survey who nevertheless can confidently assert mutually exclusive opinions on a subject they admit they know little about.
My advice is to ignore these people.
So how do you know what people really think if many people can’t be trusted to answer surveys properly? Instead of looking at the stated preference (what people say they prefer, or think), look for the revealed preference. Revealed preferences are the things people give away about themselves by their actions.
Loads of people say they would prefer a return to local specialist shops, but they do all their grocery shopping in supermarkets.
People claim that they wish they could learn an instrument/another language, but they don’t. Nearly everyone could make a good fist of trying either of those, but hardly any do. I’ve given up saying that sometimes I wish I could play an instrument – because if I wanted to, I would do so. Given my revealed preference, it appears that I don’t.
This is a really useful tool for understanding something about both yourself and society. You can happily ditch the lingering feelings of guilt or regret about not taking up something you “always wanted to” – turns out you didn’t! You can also filter out pointless news items about the kind of world people claim they want. Look to what they do, the picture will be much clearer.












Posted by Pete Collins 























