What makes a good business presentation? I’ve sat through many a lecture and presentation, and certain things keep bobbing to the surface that make for a good presentation, and a bad one.
Last week I went to a presentation by the acoustics team – one of many specialist teams at the engineering consultancy I work for. Their aim was to give people from the other disciplines an overview of what they did, and hence why it might be relevant to our clients and our projects.
I think they did it back to front, and here’s why:
- You know how people say that when selling you should focus on the benefits rather than the features? The first section was all about the features – all about the British Standards they assess to and the planning regulations they address.
- Only then did they move on to the benefits. Some real life examples of projects where they had had a significant input to the design. This was much more interesting than the first part.
- At the end – after the questions – they wheeled out the single best and most useful part of the talk. Some simple models (as in actual physical models) that really neatly demonstrated how noise problems can be made much worse (putting noisy machinery on things that reverberate) and much better (the effect of noise insulation). This should have been done first, to set the context.
So, the ingredients were right but they were not mixed together properly. It went features-benefits-context when it should have been context-benefits-features. So if you feel you aren’t getting your presentations right but are sure you have all the ingredients you need – ask yourself if you are stirring it all together correctly.
Finally, I’m moving closer to the view that Powerpoint is not just a crutch for poor presenting, but an unsullied evil that should be entirely expunged forthwith. Both the presenters were experts, and this was clear when taking questions and doing the demonstrations – clear, confident, interesting. The bits done to the Powerpoint slides were presented haltingly, and with little flair or interest. If you have to do a talk, know your subject, rehearse it several times out loud, and ditch the slides.











